The Revenue Trifecta System - Selling Online From Beginner To Veteran

I've sold close to $10,000 in digital products & services online, here's how you can too

Full Disclaimer - Methods discussed in this article are based off what my mentors and me have used to produce results. Meaning they work, if used correctly

Entertain, Educate, Inspire

These 3 words will form the basis of your entire understanding when it comes to selling online

The path to success is filled with thorns, boulders, and enemies

Your journey won’t be easy, and you need to understand that

When it comes to selling online.. The potential is easily 100x that of a 9-5

But the work you have to put in while having zero idea what you are doing or whether its even going to work.. Is what you will have to face

Be ready to work hard. There is no such thing as a get rich quick hack

Some methods are easier than others

Normally, selling online is one of the hardest things you will ever have to figure out

But this article, will help you overcome that problem, by providing an established understanding of selling online, based on my years of experience

This system works whether you’re a YouTuber, an Influencer, An artist, a Writer, a Podcaster, An Actor etc. It doesn’t matter what you built your brand around

And it will tell you exactly how you can start making money online using sales, no matter where in life you currently are

And no, you DO NOT need to pick a niche or industry to make this work

If you want to learn how to build a system that makes money for you on autopilot by talking about whatever you want..

Using a business model that has made millions in the last 10 years

My suggestion is, go through this article first and then go through the nicheless creator article here

They compliment each other perfectly, and if you combine both methods you can build a profitable brand in the next 6-12 months of consistent hard work

The Product Hierarchy

If you’re selling anything on the internet, it will fall into one of these categories

Entertainment

People buy this product because they are bored, they want to enjoy themselves, or they want to distract themselves

People typically spend money on these things when they are relaxing

Why do you watch Netflix? For entertainment

In other words, a Netflix subscription falls under the entertainment section of the product hierarchy

Think about your favourite novel. Why do you read it?

Yes, you’re invested in the characters, but you became invested in the characters because you wanted to be entertained

If paying for your product or service results in entertainment, people will buy it

Educate

Human beings are constantly gathering resources, and on the internet its not any different.

But unlike the real world, the biggest resource people are gathering on the internet, is knowledge. If you can provide that knowledge, people will pay you money

Think about it. When you pay for a library subscription, you are paying not only for entertainment, but also for knowledge

When you pay for a college degree, you are paying for knowledge

When you buy a cook book with recipes, you are paying for knowledge

Let’s look at an online example:

The Utopia, possibly the best e-learning platform for digital marketers that exists

One of the biggest reasons people pay $40/mo+ for a subscription, is education

They want to learn how to build a business using the internet

Inspire

People wake up, and they work hard. But while they are working hard, they want some form of escape. Similarly to entertainment, people want to be inspired

Why do you think people love reading quotes from famous philosophers so much?

Its provides them with an escape..

It gives them a fresh perspective

I gives them the willpower to either keep going, or to bring about change in their life

In real life, physical books provide people with that inspiration

Online, there’s actually a business model that runs purely on entertainment and inspiration

Its called “niche pages”

Its where someone creates an account, and uses external sources combined with their personal experiences, to create social media posts that inspire or entertain their audience

I’ve seen people making from $1600-$20,000/mo using this business model

“But Ian, what do I sell?” To know what to sell, you need to pick your path

Product Type Paths

To sell, you need to understand yourself.

Are you going to build a brand and then sell, or are you the type of person who wants to sell right now while building your brand?

One requires patience, while the other requires hard work

But neither of the 2 is going to be easy

My advice is this - Work hard, while you are patient

Build a brand, while you are selling

Either create your own product, or sell other people’s products

If you want to start making money from sales today, you need to sell other people’s products. People who have a reputation, and an entire system setup already

Forget everything other people are telling you, just do the following

Build your brand → Sell other people’s products → Gain experience → Turn your experience into digital products → Use your brand to sell your products → Repeat

This will give you a steady stream of revenue, while you are building your brand till eventual profitability

“But Ian, I just want to build a brand and make money later”

That’s fine, but remember, your journey will take longer

Learn to be patient, because you are playing the long game

Further down I’m breaking down 2 vital concepts to selling online

But let’s address a misconception first:

The word “product” in this context, can refer to a digital product or a service

So now that you understand how the product hierarchy works, and you have an idea of what you are going to be selling, its time to decide on a vehicle

Because just understanding what people buy, and what type of things you can sell to people, doesn’t explain how you are going to do it.

For this section, we’re breaking down two concepts

Inbound vs Outbound

If you’ve been doing online business for a while, you probably already understand these concepts, but they will be playing a massive role with this system, so pay close attention

Inbound

This is when customers or clients come to you. This is how any business becomes profitable.

If you have a steady stream of people buying your product, and that stream of people keeps showing up in a predictable pattern, you’re already ahead of the 99%

To get inbound, you need digital real estate

How are people finding you? Let’s look at some ways they can

Social media

For people to find you on social media, you need a brand, and as we’ve discussed before, you should be building your brand as you sell

Your social media profile is a piece of digital real estate

Again, go check out my article breakdown on building your brand without picking a niche here

SEO

If you want people to buy your product, they need to know about you, and for them to know about you, you can abuse the google search engine.

You do that by creating things like articles that link back to you product or social media profiles, and then giving the article keywords that people typically search for

Then when people search something on google with that keyword, they might come across your article, and some of them might click on it

When people click on it, they are reading your digital real estate, and that might lead to them turning into a customer, a follower, or a subscribers

Newsletter

Every entrepreneur should have a newsletter.

Why? Because writing will be the basis of everything you do in online business

The better you are at writing, the better you are at selling, product development, and 99% of the things you will need when it comes to building a thriving online business

Then there’s the fact that your newsletter is a piece of digital real estate

Every time you send an email, you have the potential to reach thousands of people, and promote your products to those people

And if you built your newsletter like mine, then your newsletter issues are saved

A saved newsletter issue can later be used as a landing page where people can find you, your brand, and your product

These are the top 3 methods of letting people find you

But if you’re serious about selling right now, you’re going to use the next concept

Outbound

Outbound refers to “going out” or “external”

Meaning its something you “go to”, and not something that “comes to you”, like inbound

If you want to start making money right now, this is going to be the most powerful tool to selling you can find

Even if you’re just okay at outbound sales, you can basically make money from thin air

Is it going to be easy? NO

Does it work? YES

There’s only 1 difference between the guys making $20,000/mo from it, and the people making $0/mo from it

Consistency

In outbound, you identify a group of people who can pay you money to solve a problem, then you go directly to them and offer them the solution

Follow this process after setting up your brand

Find someone else’s product to sell → Identify a group of people who’d pay money for it → Add them to a list → Start reaching out to these people and offer the product as the solution to their problem → Update the list depending on how the conversation is going → Convert them during conversation → Link the product → Repeat

IMPORTANT - The more money the product costs, the harder it will be to sell, unless you narrow down the group of people you are targeting, and you have amazing results

You will be selling to 2 groups of people, namely

Warm Leads - People who like you and trust you

Warm leads are the best for long term client relationships, because you are not upsetting people by randomly trying to sell them something, you already have a connection

Cold Leads - People who don’t know or trust you

Cold leads are if you’re ready to land your first paying client within the next 24 hrs

You focus on numbers with cold leads, rather than relationships

The Stupidly Simple Insider Secret - A Proven Sales Niche For Beginners

I once worked with a guy who did around $55,000 in sales, and a large part of that was just outbound, and now I’m going to tell you how you can pull it off too..

Without worrying about selling the same product forever

Normally you’d need to worry about making sales every month to make enough money, but not if you use this method

Here’s how it works

If you’re selling someone else’s product, you’re their affiliate

So what you do, is find someone with a paid community that’s doing incredibly well

Make sure the community is pulling in a lot of money, and the members are happy

The reason you’re doing this, is because the lifetime value of the community needs to indicate that it will be around for a very long time

Then what you do, is join the community, make friends with the owner, and maybe even get the owner to push your commission rate as high as possible

Now what you do, is become an affiliate for the community, and you start selling

Because its a paid subscription, every time you make a sale, that person who paid money to join, will keep paying you every month, as long as they are a member of the community

You see now why the health of the community is so important?

Let’s assume your commission rate is 50%, and the paid community costs $30/mo

If you manage to convince 50 people to join the community using outbound or Inbound sales

You’re now making $750/mo

Depending on where you live, it might sound like a lot or

It might not sound like much, but here’s the catch..

The more people you convince to join, the more money you make per month

Then all you have to do is find a selling system that works, hire a VA from a third world country to do the selling for you, and the money you make will keep increasing

And to cover yourself, you just need to do the same for multiple communities that are doing well

I’ve worked with countless affiliate marketers that wish they did this 2 years ago

And remember, being an affiliate marketer doesn’t have to be a niche

Anyone can sell affiliate products, using Outbound or Inbound

Scaling

So you have your selling system setup, and your brand is starting to take off

You’ve got articles that are getting clicks, your email subscribers are growing in number, and your followers are growing monthly..

You’re ready to start selling your own products

But what do you sell?

Here’s how you can use the product hierarchy to sell

And to do that we’re starting with

Entertainment

You use entertainment as a way to pull your followers in. You entertain through content creation, social media posts, conversations

Products include novels and courses

Education

When it comes to selling your own products, these are the easiest to sell online, because as I mentioned before, they are in high demand

But before you develop your product, make sure you abuse your unfair advantages when it comes to product development, to increase revenue - Read how here

You use education to teach your followers the things you’ve learned on your journey, including any relevant information you picked up from your personal experiences

You educate using your newsletter, your posts, your articles, and your digital products

Products include courses, guides, ebooks, templates, and paid community access

Inspire

You can use your social media posts, articles, stories, writing, and digital products to inspire your followers to improve themselves, and make use of the educational material you also produce for them

These 3 combine to establish 3 things with you audience

Authority - They see you as someone who knows what they are talking about

Emotional Connection - Through your content, your audience builds a connection with you on an emotional level, that makes them invested in your brand, products, words, and personality

Credibility - Using your content and conversations, you establish that you are the real deal, and your followers look to you for guidance

I do a full masterclass on product development, and making sales even with no followers in my course “The Digital Domination Framework”, grab it here

But what now? Is this the end?

Do you just sell products and community subscriptions for $20-$50 repeatedly?

No, this is just the beginning

You might have been wondering where the services fall in

The Value Ladder

Your digital products form part of your customer’s journey

That’s right, they are not the end of what you’re selling

Your services should be based on your skill, and they should be related to your product and past experiences

Here’s the top performing services that anyone can offer as long as they have knowledge the other person does not

Consulting

Sit with the client one on one, answer their questions, and offer guidance

People charge from $110-$10,000+ for these (No that’s not a mistype)

Pricing depends on your market, your testimonials, and your ability to sell

Consulting is typically done over Zoom or Google Meet

Coaching

Coaching can be 1 on 1, or 1 on 5 most of the time

It provides an environment for 1 or multiple clients to get access to all of your resources and methods, while you guide them through the process of solving their problem

Pricing range is the in the same range of $110-$10,000, but its easier to charge more

Coaching typically solves a bigger problem, and you work with the client hands on, so you charge more based on how big the problem is

Pricing depends on your market, your testimonials, your ability to sell, the problem you solve, and the resources clients get access to

Coaching is typically done using Circle, Slack, Telegram, Discord, Zoom, and Notion

To make it simple, the way people will find your service is through 2 different methods

Method 1

1. They get your free product

2. They get your paid product

3. They go through your email sequence

4. They see your client results

5. They pay for your service

6. They turn into a client

Method 2

1. They engage with your content

2. You reach out to them

3. You identify their problem

4. You offer to solve their problem if you can

5. You ask payment in return for solving the problem

6. You officially take on the client

Again, I go over how to develop products and automate this entire process in my course “The Digital Domination Framework”, join the waitlist here

For Niche Audiences

“But Ian, what do I do if I have a niche audience and I only want to focus on 1 thing?”

The process works exactly the same, there’s only 1 difference

You need to keep creating products that cater to the your niche audience, because digital products eventually burn out, and provide 1 vital service that solves their niche problem (coaching or consulting)

And if you have a complimentary skill that goes well with your service, then offer them that too, but make sure it compliments your coaching or consulting service

“But Ian, what do I coach if I have a niche audience?”

Are you a voiceactor? Coach or consult on voice acting

Are you a YouTube? Coach or consult on building a YouTube channel

Do you have lots of successful sidehustles? Coach that

There’s 1 thing you have to do first.. Be an example

Your voiceacting needs to be amazing

Your YouTube channel needs to be successful

Your sidehustles need to make a lot of money

Because then people value your time & guidance

That’s it for today, cheers - Ian

When you’re ready to level up, here’s how I can help you:

Number 1 - Enrol In “Digital Philosopher University” - PAID

Learn How To Build a Digital Writing Business And:

1. Learn a system for getting clients and making sales (That always works)

2. Learn how to bring in revenue (consistently)

3. Build the entire thing from your phone or laptop

4. Get 1:1 access to me for 90 days? (Worth $1400)

5. Get access to every single course I’ve released (Worth $600)

Number 2 - The Simplified Selling Framework - PAID

Get access to the 7 step DM sales & networking framework I used to generate over $10,000 online, and build a 263,000 follower network on X (formerly twitter)

Easy to implement, and results can be seen in within 24hrs (if you work hard enough)

Number 3 - “The Digital Domination Framework” - Paid

Learn how to build your digital product with a roadmap in 30 days, without paying for expensive software, including how to make sales with zero followers

Includes 27 Course Modules including video tutorials, resources, my course creation template, my digital product sales CRM, and 2+ years of expertise