The Nicheless Creator

How to talk about anything and sell anything, while still building a profitable brand

If you’re building a business on the internet, you’ve probably heard this phrase..

“Pick a niche”

The Origin of “Pick A Niche”

But why do people teach it?

First we need to analyse what we understand

When it comes to the human mind, we typically depend on people or places for specific things

If you’re going to a wedding, you expect to wear a suit, and eat some cake

If you’re going to a farm, you expect see a farm animal of some kind

And that’s exactly where “picking a niche”, comes from

It’s because human beings associate people and places, with an experience

An experience can range from having conversations, learning new information, encountering something new etc.

The reason people “pick a niche”, is because they want their brand to be associated with a specific thing

This causes human beings to make the connection between the thing and the brand

Jeep = Cars

Spur - Restaurant

Victoria’s Secret - Lingerie

So naturally, if Jeep started selling perfume tomorrow, you’re less likely to buy from them.

This is why brands “pick a niche”

And for a long time, people did the same for social media brands

But things are changing..

Why The 1 Person Business Model Is The Ultimate Path To Freedom

More and more people are seeing the value behind the 1 person business model

• Dan Koe

• Justin Welsh

• Kieran Drew

Maybe you know these 3 guys, maybe you don’t.. It doesn’t matter

What matters is what they have achieved

They are brand giants, who make all of their money by selling digital products and services

But they are doing something typical agency owners like “Wiz of Ecom” and “JK Molina” aren’t doing (Also 2 giants)

Instead of depending on building an agency and running a team to make money, they are using the most powerful marketing tool known to man to automate 90% of their business

And that marketing tool, is “Email”

Imagine being able to send 50,000 people a message right now, and make hundreds of sales on a $50 product

That’s what those 3, and so many more brand owners are starting to do

But it goes deeper than that

Dan Koe is the first person I mentioned, and he makes the most money out of all 3

And here’s the thing.. His business model is different

And that’s what brings us to “The Nicheless Creator”

Gone are the days where you had to “pick a niche”, to build a brand online

Right now, I’m going to break down how you can build a brand that will transform with you, and allow you to sell all kinds of products & services, using email

And the best part? You can do this by just being yourself, talking about your own interests, solving your own problems, and productizing your own solutions, and never “picking a niche”

Developing Content Pillars By Being Nichless

Now I know what you’re thinking.. “Ian, what about the niche thing?”

To become nicheless, you need to understand what a niche truly is

A niche is not a category you focus on, until you eventually get sick of it

Who wants to talk about the same thing 24/7?

A niche, represents a community of people you have joined

You join that community when you have the same interests as them

And in that community, people will experience problems

After joining that community, you will experience the same problems

You will then eventually solve those problems

After you solve those problems, you will have the solution

Then what you do, is productize the solution

Take the solution you came up with, and put it in an online course or ebook

The bigger the problem you solved, the more valuable the solution is

And then? You just repeat the process with every community you join due to your challenges

Doing affiliate marketing?

Join the community, learn from it, come up with a solution, productize it

“But Ian, how do I sell my products?”

By developing your content pillars based on your ultimate goal

What is your goal for the next 5 years? Got it?

Now use this formula - Your goal x Your personality x Your skills

By combining all of those things, you should be able to come up with 3 broad topics you want to talk about for the next 5 years

One of my biggest problems when writing a newsletter, has always been a lack of interest

I didn’t write emails consistently, because I lost interest too quickly

But since this formula is based on who you are, you won’t ever feel like you have nothing to write about

My 3 Pillars - Business, Personal Development, and Writing

These are broad topics, which allow me to talk about practically anything I want

“But Ian, who are you selling to if you’re talking that many people?”

You’re only writing and selling to one person - Yourself

There are 8 billion people on the planet

Your goal as a nicheless brand, is to pull in the people who resonate and think like you, and offer solutions to their problems.

And the reason you can solve their problems, is because you are just like them

Setting Up Your Newsletter

Forget everything you know about fancy software

There’s only 1 software you should care about, and that software’s name is “Gumroad”

Its a highly advanced ecommerce and sales software you can use to sell almost anything under the sun

And you can use it setup your newsletter too!

For Communities:

Develop the freebie → Host it on Gumraod → Attach a series of welcome emails to downloaders where you sell complimentary and more advanced products or services → Show them your articles → Turn community based freebie downloaders into email subscribers

For Your Newsletter

Create a newsletter subscription for $0/mo → Build a landing page with listed benefits → Give them a freebie in exchange for signup up → Release weekly emails selling your products or services

Growing Your Newsletter and Communities, While Selling

Each community has a beginner level problem, and once you solve it, you can give people the solution for free, in the form of a product

Btw, in early 2024, I’m releasing a 30 day roadmap on digital product development, and it includes how to make sales with no audience or newsletter

Want to be informed the moment it drops? Join the waitlist here

So, the people who got your solution, are then segmented into a group of people who like anything related to that community

This allows you to sell them things they have already shown an interest in

Free affiliating marketing guide → Making $2000/mo with affiliate marketing course → Setting up an automated affiliate marketing system that generates you $5000/mo+

And remember, your content pillars should already include this community, so if you show them some of your articles, then they might just subscribe to your newsletter

This allows you to add them to a list of people who see all products and services you release, no matter the community

Your articles and freebies will function as lead magnets

Freebies will increase the size of your communities

Articles will increase the size of your newsletter audience

Both can be sold to repeatedly

And the better you get at writing, the more revenue you will drive with your newsletter and communities

And when you develop skills in another direction, you join a new community, then you just repeat the process

This allows you to sell all kinds of products and services, while talking about whatever you want, using the 3 pillars

The Hidden Ingredient To Make This Work - Email Types

To sell using your newsletter, there’s 3 tactics you can use that work.

Number 1 - The Resources Section

At the end of your newsletter article, you can put a bunch of links to different products you’ve developed that your audience might be interested in (free and paid)

Number 2 - Soft Selling

In your newsletter article, whenever you talk about a related topic, you can drop one of your products or other articles as a link, and subscribers who are interested will check it out

Number 3 - The CTA

Emails like these work the best if there’s only 1 link in the entire email.

1- Open the email with an eye catching title that makes people want to click

2 - Write a headline establishing why they should read any further

3 - Tell a story that keeps them engaged and reading

4 - Teach a lesson that the story taught

5 - Link readers a product that solved the related problem

The Content Strategy

To come up with valuable content every week, takes a lot of work

Every Sunday, I sit down for 3-5 hours, and push out about 80 pieces of content

This allows me to schedule content for a whole week, and focus on other important tasks during the week

If you’re looking for content inspiration, building an idea bank has been proven to work well

During your day, you will come up with ideas on what you want to teach or talk about in your business next. When you get this idea, write it down in a document somewhere

On a daily basis, make sure you’ve got this document on hand or close by, and then every time you come up with an idea, you write it down

Give it a few weeks, and you’ll have endless amounts of inspiration for articles

And the best part? You only need inspiration for articles

Because articles can be broken down and posted on X, Instagram, YouTube, Spotify, and Medium

Then you dedicate a specific day of the week to scheduling content, and you schedule everything for the week.

If you’re reading this and thinking, “But I just post what’s on my mind”, then don’t worry

There are creators who do things that way, I just find my way to be much more efficient. Sure if you’re posting to 1 platform its fine, but..

If you’re posting to 6 different platforms, scheduling makes it much easier

And remember, the more platforms you reach in those 3-5 hours of content creation for the week, the bigger the returns are over a 6-12 month time period

If you’re trying to grow on X, then the most effective method of growth is engaging with other creators or business owners. Start conversations, DM people, and most importantly, reply to posts of people who you resonate with

IMPORTANT: All content on all social media platforms, need to direct your audience to your newsletter

In Summary:

• Develop your 3 content pillars

• Build your idea bank weekly

• Create a newsletter on gumroad

• Create free products on gumroad

• Create paid products on gumroad

• Schedule content for the whole week, in 3-5 hours

• Post to multiple platforms and redirect to your newsletter

• Encounter new problems because of your interests or business interests

• Join communities with people who have those same problems

• Come up with a solution to those problems

• Productize that solution into free and paid products/services

Repeat

When you’re ready to level up, here’s how I can help you:

Number 1 - Join the “7 day Successful Digital Product Launch Challenge” - FREE

• Successfully launch your digital product in 7 days

• Instructions on making sales without followers

• Step by step instructions for every day

• 100% FREE

Number 2 - My “Full Scale Website Builder Course” - FREE

Get step by step instruction on building your own website with my video course.

Learn how to build a website to sell your products or services in just 2.5 hours

Without writing a single line of code

Number 3 - My “Notion Course Creation Template”

Get a built for you interface to host your online course. Perfect for customers and students to enrol in.

No fancy databases or complicated software. Just copy & paste all your links, images, tutorials, text, and BOOM! - Fully built out online course in minutes

Number 4 - My “Digital Domination Framework”

Learn how to build your digital product with a roadmap in 30 days, without paying for expensive software, including how to make sales with zero followers

Includes 17 lessons, video tutorials, resources, my course creation template, my digital product sales CRM, and 2 years of expertise