Become A Specialist In These 5 Skills To Charge 2x More (For Products & Services)

Every creator should be a Multi-Specialist, and here's why..

Let’s start with a question..

What would you do if you could solve all your problems by talking to one person?

Would you trust that person more, or less?

What if that one person’s skills meant you didn’t have to depend on a bunch of other people as well?

A while ago I was talking to a client, and he asked me recommendations for building his website, and I immediately said, “O don’t worry, I teach you that too, or I do it for you with no issues”

I can guarantee getting that answer from me, was by far better than him having to hear from me, “O, I have no idea man, try xyz, and good luck”

Obviously that causes issues

What if he trusts me a lot, but he doesn’t know anyone trustworthy for his website?

This the issue I’m addressing right now

You need to let go of the idea that you’re a one trick pony (its not doing you any good)

If I told that client that the website costs extra, but I can do it easily, then because of the trust that he/she already had in me, they’d most likely pay me more

This ability I have, it didn’t come out of nowhere

Its a result of years and years I spent building up my skills to solve any problem I came across

Sales funnels, websites, design, courses, books, articles, posts, social media branding, networking, sales, marketing etc.

But I’m not a unicorn → Anyone can pull this off

And so the “Multi-Specialist”, is born

Someone who can solve different problems at an expert level, without any necessary outsourcing

What good does this do you?

1. You can sell almost anything under the sun, that’s also in demand

2. You can solve almost any problem yourself without outsourcing

3. You can upsell all kinds of products or services (and 2x your profit)

4. You don’t need to pay people to market, you just do it yourself

5. You don’t need to pay for sales, you just do it yourself

Any problem you encounter, you can solve yourself

In the long run, this will save you thousands of dollars, and prevent untrustworthy people from scamming you out of your hard earned money

But how do you pull this off? I mean you won’t magically be able to do all of these things right?

That’s true, but there are ways to pull this off in less time than you normally would

By identifying the most valuable skills, and how you can learn them, you bridge the gap between a novice and a specialist

If you become a specialist in these 5 skills, you can make 2x the amount of money from clients

Imagine this, you’re ghostwriting a course, and you charge the client $600 for it

Then the client is like, “Now I just need to build a landing page somehow, do you know someone who does that?”

Then you reply, “I do, I have (mention the results you’ve gotten for clients), done xyz, I can build you the landing page if you want, then you just slap an extra $80-$500 onto the price, and you’re golden

Do this with 3 clients (provided you target ones that have the money to pay you), and you just turned $1800 into $3300

So now the problem is skill acquisition

What is the list of skills you can learn right now, that will 2.5x your revenue potential?

I mean, you’d need years of experience to know which ones are your main focus right?

I agree, because knowing what you need takes practice

If you’re a beginner reading this, then you most likely have no idea which ones to focus on, and if you’re not a beginner reading this, you most likely don’t know what they are

Luckily I have 3 years of experience in digital marketing

I live in a third world country, and the pricing for products and services sounded completely insane online at first..

So I had to adapt, I had to figure it out myself (I didn’t have the money)

Years and years of experimentation, consumption of free stuff I could find, and excessively studying those ahead of me..

And I mastered all the skills at the required level one needs to solve all your own problems

Need a website? I’ve got it

Need emails that make money? I know it

Need to develop a product? Figured it out

Need to sell basically anything? I can tell you how to market it right now

What you’re seeing on the surface is someone with experience who’s been in the trenches, but what you didn’t see is the years I spent struggling

But you don’t need to struggle to figure all of this stuff out (some of it, sure)

But the list of the skills that will turn you into a commodity instead of just another hustler peddling his products and services like a poor street vendor in a saturated market..

I’ve got that figured out

So let’s go over them, and the best course of action if you need to learn them

1. Copywriting

Email marketing, social media post writing, article writing, book writing, course writing, sales page writing, basically anything writing related when it comes to being a digital creator (this includes writers)

What do you gain by having this skill?

Well, ignoring the fact that its a fundamental for anyone building a brand using social media, here’s what this gives you the ability to do:

Upsell email marketing

Upsell ghostwriting

Upsell sales page writing

Upsell article writing

Upsell building their course

Article social media brand building

Right now it might not seem like it would come in handy when you’re selling coaching services for instance..

But when you realize you can teach them how to do it, your service becomes more valuable

In fact, any skill you’ve mastered to a certain extent, can also be turned into a product

I teach you how to do this in my course on how to validate, build, and launch a digital product (and make sales without an audience), here

2. Design

Website building, book design, marketing material design, logo design, basically anything under the sun you need to design for your products or services is solved by learning this skill

Now If you’re selling a course on how to build a digital product, you can include a custom designed digital product cover mockup as a bonus (instant increase in estimated value)

If you sucked at designing things, that bonus would not exist

Meaning if you have not been teaching yourself this skill, you threw away money instead of capturing every opportunity to gain it

The best course on design I can recommend is my own course

Learn how to build a website within 45 minutes, included with 2.5 hour step by step video instruction here

Any other design skills you can teach yourself (easiest skill to learn in this list)

3. Video Editing

You know what’s a valuable skill? Being able to convey information to a group of people consistently and automatically, without lifting your finger more than once

Video Sales Letters, Workshops, Events, Ted Talks, Webinars, YouTube Videos

What do they all have in common?

They require someone to review footage, and edit it to make it engaging for a learner

If you gain this ability, not only can you start getting clients to edit for (and make money), you can setup a paid community for editors

And what about products?

Now that you know how to edit videos, you can release a course for it

Put everything you’ve learned together and turn it into a program

The possibilities are many

And now if you have a client who you built a website for, you can also install a Video Sales Letter for them (as an upsell)

More money selling the same thing your peers are selling, because you have a bigger skillset

When my video editing course releases, I’ll link it here

4. Marketing

If you know how to market something, you know how to market most things

Like sitting visiting an ice cream shop and realizing that you can’t see their menu in the front of the store, so you make a suggestion they put a sign infront with the list, and suddenly they’re getting more customers

How did I know that?

Skills and experience

This is exactly why you need to market yourself online, because it teaches you the necessary skills to market almost anything

And with that ability comes the source of more revenue sources

When I enroll clients for 1:1 coaching, I often offer to help them make some sales on their product before they have much of an audience

I know how to do this because I learned how to market products without depending on followers

This has automatically increased the value of the product or service you are providing

Like a course that teaches you how to land high ticket clients, can also teach you how to build an organic traffic source to get those clients without sending DMs all day

That second part wasn’t a part of the initial product, but by adding it as content for the course, the course has become more valuable

Or if you’re doing coaching it can be an upsell or reason for your service to cost more

Solve more problems, make more money

Its a simple formula, but it works

As for resources, marketing is about experience

The more you do it the better you get at it

I wrote an article long ago you might find helpful to improve your marketing ability, go give it a read here

5. Sales

When I started taking substack seriously, I made $1100 within 45 days, but I only tried to make money for 10 days

No, I didn’t “get lucky”

I spent years experimenting with sales, to be able to know what exactly I should do to make money no matter the platform

Again, sales is a skill best learned through practice

Do it over and over and over

You’re going to suck at it (a lot), but that’s part of the process

Sell products, services, programs, and anything that can help you learn how the human mind works

The more you do it, the more you will recognize the patterns

Sell the same product to 100 people, and you will know exactly how the conversation should go for you to make the sale (those are the patterns)

So how does this help you as a skill when selling?

Think about it..

If you’re helping a client make 50 sales on his product, but you have no idea how to make sales without spamming posts like everyone else, your numbers won’t look so good right?

But if you’ve been selling for a while, and you’ve developed strategies for selling that not many people are using (this depends on the platform), you can tell your client about it and make them use those strategies to produce better results

So then sales as a skill makes you more valuable

Instead of saying, “Ill help you make your first 50 sales on the product”, you say “I’ll help you make your first 50 sales on the product 2x faster than your competitors using insider sales secrets from my (years) in sales”

Automatically you’ve created an offer that’s more interesting than what other people are selling, and it works with products too

If you want to learn my method for selling using direct messages (over $11,000), then you can grab that here

I would encourage you to always study no matter what day it is

Self-education is by far the most valuable skill you can learn, if you’re serious about increasing the amount of revenue you pull in per month

To solve more problems you need to teach yourself how to solve them using the resources at your disposal

Don’t have any resources at your disposal? Go click on this newsletter’s logo, go to “Educational Articles”, start studying

If you want to work directly with me, the link is there as well

Like, comment, share, subscribe

See ya, Ian

PS: Grab my book on relationship psychology

A retrospective on the last 26 years of building important relationships in high school, university, and business, written in my writing style with valuable lessons on psychology, never before published philosophical theories, and plenty of quotes

If you buy it before 3 November 12:00, you get a 35% discount (only 15 uses)

I’m never doing this again