The ICIB Writing Framework - How I Consistently Write 2000-6000 Word Newsletter Issues Every Week, Without Running Out Of Inspiration

How I turn one idea into a 2000 word educational article, effortlessly

Writer’s block doesn’t exist

The only reason you can’t put words on paper or document..

Is because you’re using an outdated system

Writing needs to be effortless

It should take you moments to come up great ideas

Forget staring at a blank screen or paper..

Struggling to get the words out

Or you can write a bit, maybe a few hundreds words

And then suddenly, you don’t have ideas left

Have you ever tried writing for 2 hours straight..

Without stopping..

An entire essay..

Without ONCE running out of inspiration?

I bet your current writing system does not give you ability to do that

Your problem, is your understanding of psychology

The point of a writing system or framework..

Is to dig into the human psyche, and create fascination

But if you’re reading this, your system can’t pull that off

The writing system you’re using, is outdated

Instead of leveraging human psychology..

You try to write as much as possible

But it’s a constant uphill battle

And in the end, to be a writer, you need endless inspiration

But currently you’re struggling with inspiration..

You’re struggling to write consistently..

And writing most likely does not happen effortlessly

I get it, creating ideas, can be difficult

Especially with an outdated writing system

But your writing methods and experience does not need to be that way

On average, I write 5 emails a week

1 long form (2000-6000 words), and 4 short form (400 words)

And I can do that, every single week, without running out of inspiration

But here’s best part → You can too

I don’t have some kind of magical power that gives me this ability

My writing system is just deeply rooted in human psychology

You can write just like I do, every single week..

Without running out of inspiration

Forget sitting in front of a blank document or piece of paper

Forget struggling to get the words out

Forget sucking at writing consistently

Forget running out of inspiration

Forget having no idea what to write

And most of all, forget worrying that people don’t like your writing

With my ICIB Writing Framework, you will eliminate all those problems

And if you want to write 2000 word educational articles every week..

You can with this framework

Ready to learn how? Then let’s get started

Step 1 In The Writing Framework → Intrigue

Step 1.1 - Build an idea bank

An idea bank is the place where you put together all your ideas for content.

Content that’s related to your personality, your skillset, your worldviews, and what you believe in

“But Ian, where do I find inspiration for this idea bank?”

The problem you’re experiencing isn't inspiration, it’s consistency

No matter how many times you search for inspiration, you will never find that “Big Idea”, to put in the Idea Bank..

If you do not consistently do inspiration generation activities

Activities like these include..

• Reading fiction or non fiction

• Taking long walks and letting your mind wander

• Listening to podcasts (educational or not)

Listening to music (classical has scientifically been proven to work well)

And doing anything that gets YOUR creative juices flowing

Not every human being is the same.

One person might gain inspiration by being in a fist fight..

While the other might gain inspiration by listening to Michael Jackson

No person is the same, remember that

Step 1.2 - Convert Your Idea Into A Headline

But how do you write a good headline?

By leveraging human psychology

People function on survival instincts

While human beings care about their friends, loved ones, and other people in general..

The number one priority for us as humans, is gain

Because without gain, we cannot survive

When we gain skills, resources, or knowledge..

We progress as a person

And we need progression to live a good life

And everyone wants a good life, it’s only natural

That’s how we turn an idea, into an intriguing headline..

By making it obvious that people will gain knowledge by reading further

So while keeping that in mind, your idea needs to..

• Solve a problem

• Have a unique naming mechanism → More attractive to readers

• And ideally, remove an objection

This makes reading the entire article a no brainer

“But Ian, what if the headline doesn’t solve their current problem?”

That’s fine. People read for 3 reasons..

• For inspiration

• For entertainment

• For education

On X, in my bio, my current X header says “Entertain, Educate, Inspire.. Become Irreplaceable”

These are the 3 reasons people will read your social media content (articles, posts etc.)

So if they are not reading for education (their current problem), they are reading for one of the other reasons

And that’s okay..

Because it means they will eventually read for educational purposes, or they will eventually turn into a client or customer down the line

What matters is, they are reading

“But Ian, what if they are not reading?”

Then they are not your ideal reader

Remember, you are writing to people who think like you and might want guidance..

Or people who might eventually want guidance, but they don’t share your views YET

And of course, there are those who just enjoying reading your articles or emails

But if you’re paying attention..

They will eventually turn into a client or customer, or they will unsubscribe

You are not writing to everyone, you are writing to learners and customers

If they are not a learner or potential customer..

They will eventually leave → And all you need to do is keep writing

Let’s craft your headline right now → These are instructions

• Take your big idea (go get one using what I’ve already taught you)

• Think about your idea..

• What problem does it solve?

• What unique name can you give it to make it more interesting?

• When people see the headline, what objection will they have in their head?

Unique Naming Mechanism: How I (problem you solved), without (typical related problem when trying to solve this issue)

Let’s say I’m an affiliate marketer

Systemized Affiliation (unique naming mechanism): How I Sell 100 Digital Products A Month (problem you solved), Without Sending Any Direct Messages (typical objection)

This formula, has been used to sell things for decades

Because the point of your headline, should be to sell something (always)

But don’t be confused..

Selling something doesn’t always mean selling a product or service..

The headline of your article is supposed to sell the idea you had in your idea bank

Selling an idea, is much easier, than selling a product or service

But if you can sell someone an idea..

Then selling them a product or service is much simpler

Step 2 In The Writing Framework → Challenge

When someone sees an article headline like the one we just came up with as an example..

They most likely have an outdated or different perspective on solving the problem you solved (otherwise they wouldn’t be reading any further)

What this means, is their awareness level of the solution, is behind

Your job, as the person writing the article, is to reprogram their mind

They need to change the way they see the problem, to understand the solution

And the way you do that, is by painting the enemy

This is an old school technique used in copywriting..

And the reason I’m using it here..

Is because again..

It hones in on human psychology

People read, because they are intrigued (first step of the writing framework)

And they way you ‘intrigue’ them, is by rallying them against the enemy

Let’s look at political campaigns for a second..

If you pay close attention, this method is used in politics all the time

In copywriting this is called “throwing rocks at enemies”

When a political candidate does a speech, what do they usually do?

That’s right.. They “throw rocks at enemies”

“This other political candidate is wrong because of xyz reason”

This happens all the time, it’s a KEY tactic in persuasion

By giving people something to hate against..

You gain the ability to attract followers

The way political candidates do this, is by finding something suspicious or wrong with their enemies, and pointing out that thing

The result, is people rallying against that thing

Let’s say Donald sexually assaults woman in secret (cliché I know)

When political candidates are given a chance to speak, this would be brought up

Keep in mind, I know nothing nothing about American politics

This is just a simple example

But by bringing up this problem, it obviously gets people to nod in agreement, and some will even scream in agreement

This is what the C stands for in the ICIB writing framework

But how do you do this in an article?

By finding the enemy, instead of using a real life example

Like I’ve mentioned before, usually people have an outdated or less effective method of doing things

Let’s use the affiliate marketing headline as an example again

Normally, to sell digital products, people would send DMs

And of course, DMs have all kinds of frustrations and negative stuff connected to it

For instance:

Without a proper selling framework, you will have to send hundreds of DMs every month to make any sales (If you want, the one I used to get 44 clients, it’s here)

Managing hundreds of potential customers every day is tiring

Sending hundreds of DMs every month can be frustrating

Step 3 In The Writing Framework → Inform

Once your reader is nodding their head..

“Yes I agree”, “Yes I have this problem too”, “Yes I wish I didn’t have to deal with that”

They have found an enemy. The point of this step in the framework, is to inform the reader that there is a solution to their frustration or problem

Finally, an answer to their struggle

They won’t have to deal with all the problems that we just agitated in the “Challenge” step of the writing framework

Because ultimately, what people are searching for, is relief

Now that they understand that their current method of solving the problem is wrong or outdated, they are ready for change

In this moment, if you give them a solution to their struggles, they are much more likely to LOVE it, than if they were still stuck in the same mental space as before

This step in the writing framework, is meant to paint the hero

What is the ultimate solution? What does it mean to have this solution in the palm of their hands?

This is where you paint the picture of their ideal future

What is it that they desire? That is what you are supposed to turn into the hero

So they will have an ideal future to strive toward, as long as they read the whole article

And then of course, if you want to show them how you physically do it (an even more interesting future), you can turn that into a product or service

To better paint this “Ultimate Solution”, you can use the following:

• Real life experiences

• Bullet points with the things they never have to worry about again

• Bullet points with the amazing benefits of the the ultimate solution

And there are many more examples of things you can use

Btw, if you like the depth of this information, this writing framework is part of the exclusive Social Media Content Creation Course the students get, in my program “Digital Philosopher University” → The 2 last minute spots expire within 24hrs here

Step 4 In The Writing Framework → Breakdown

This section, is designed to do one thing..

Give the reader a step by step masterclass on pulling it off themselves

If you pay close attention, we’re currently in the 4th step of that very step

To make it easy for the reader, you need to turn it into steps

This means they can follow a direct path from step 1 all the way to the final step

• No worrying about what they should do, or when

• No worrying about how they are going to do it

• No worrying what they will have to use to do it..

By the end of this step, the reader needs to have a detailed game plan, on how they will pull off the thing, you mentioned in your headline

This part, needs to fulfil 3 functions:

4.1 - Deliver the desired result → This means the ideal future you painted in the “Inform” step of the framework, needs to be in the palm of their hands

You CANNOT make claims, and not deliver on them

They have to believe that this is the ultimate solution to their problem

If they do not, then you did not deliver on your promise

And if you did not deliver on your promise..

You’ve automatically lost authority and credibility in their eyes

Next time they see your article, they will remember you did not solve their problem

And obviously, that is not good

If they just read your article for entertainment, they will most likely return at a later date when it does promise to solve their problem, to pay closer attention

And then it needs to actually solve their problem

4.2 - Function As A Detailed Guide → This means they need to be able to go back to your article on a daily basis, and by doing exactly as you tell them, solve the problem

“But Ian, why would I give out this much information for free?”

The point of free information in marketing, is to do two things..

Solve the person’s existing problem, but create an even bigger problem

Some people won’t have a bigger problem, some will

What matters, is that the person who has the bigger problem, turns into a customer or client

And even if nobody turns into a customer or client, that’s okay

The purpose of MY articles, is to teach using digital resources

Even if no one buys, as long as my article inspired, educated, or entertained..

It does 80% of it’s job

The remaining 20%, is the small number of people who read them, and turn into customers or clients

I am building a 1 Man Digital Education Business → These articles are mini courses

There’s only 2 types of email readers

Buyers

OR

Unsubscribers

Everyone eventually buys, or they leave

That’s email marketing psychology 101

4.3 - Make Solving The Problem Effortless

The point of a framework, is to turn a difficult process, into a simple process

Things need to happen quickly, and easily

Without this writing framework, writing 2000 word educational articles..

Will be much more difficult

When you’re selling anything (digital product, service, or idea)..

The easier it is to get a result with what you’re selling..

The more valuable what you’re selling, becomes

So obviously, by now you should be able to write a 2000 word educational article that teaches valuable information to your ideal target market..

With a small number of them turning into paid customers or clients

This framework makes the writing process effortless

This article is only 30% of my content creation process → The entire process allows me to create over 80 social media posts, and post it to 5 different platforms, within 3.5 hours

That’s 7 days worth of content, that I never have to worry about for a week

If you’d like a peek at the inside of Digital Philosopher University, and direct access to the workshop where I show you my entire process, A 24 hr pass costs $30 here

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