How To Turn A Generic Product Into A 100% Unique Product In A Saturated Market (And Eliminate Your Competition)
DPU Clients Ask #3
DPU Client: “What’s The Fastest Way To Differentiate Your SaaS From Mundane Clones In A Crowded Market?”
Look, I’ve been building funnels for 4 years. I’ve lost count of how many marketing emails, sales pages, landing pages, product descriptions, and websites I’ve built/written
This means that when I look at a SaaS, I see ONE defining trait that ALL of them share
And that can be summed up in a sentence - There is no Narrative
People love thinking that you buy a product because of its benefits and features, but that’s just a way to rationalize buying it, the actual reason people buy is because on a subconscious level they can see themselves as the type of person who would buy it
Sports cars, Penthouses, Limos, Rolexes, Yoga pants, Apples, doesn’t matter
People buy things because they identify with the collective of people who buy that product
And this is exactly why all those SaaS landing pages are mediocre when it comes to actually standing out in their market
Let’s say you sold Apples for $500 per Apple
How would you get me to buy that apple?
The obvious course of action is to tell a story or narrative around the product and what it means
Like how you buy a Ferrari because you worked incredibly hard to make millions, and now that car is a sign of everything you had to do to get where you are
The interest in the car is not superficial or functional
It’s not about being able to drive somewhere, or how pretty it looks
It’s because there’s a narrative around the car that only successful people have one
So once you become successful as an entrepreneur, you buy the car because its an extension of your identity and who you are
But look at most SaaS..
Not a narrative in sight, no proper copy in sight
It’s just “these are the features, this is what the dashboard looks like, this is what it costs, this is why we’re better than our competitors”
These are entry level narrative driven concepts that every person selling the same type of software (or product), are already utilizing
So essentially, they’re selling Apples across the street from a different guy selling exactly the same Apples, using more or less the same pitch
Same traffic, same product, same benefits, same “we’re better cause” line BS on their landing page
The market is saturated, especially with No Code software like Lovable, Cursor, and Replit allowing you to build a SaaS without coding knowledge
This means there has never been a more important time to stand out than right now
It used to be a SaaS was a really difficult process that costs like $15,000 just to setup, so the market was way less saturated and competitive
But now that ship has sailed
So in other words, to differentiate yourself as a SaaS, craft a narrative around the product, that aligns with your target market’s identity
If you sell a fitness software, appeal to something your competitors aren’t by doing scientific studies to prove your software works, instead of just selling features
If you sell a content scheduler, add a growth course from a 7 figure creator with 200,000 followers as a bonus, so they know the quality and value they get is easily some of the best on the market
And most importantly, TALK
Talk about why your product is better, talk about why your competitors are trash by comparison, and paint the picture of the outcome if they don’t pay you
But I don’t mean those cliche’ website sections, I mean a WALL OF TEXT, explaining and agitating the frustrations they currently have, that align with their current identity
For instance
Why do I need this?
So you want to spend hundreds to thousands of dollars paying people you don’t know anything about to solve your problems?
What about depending on a mentor or coach who charges you insane amounts of money to solve problems you could have just gotten for free elsewhere?
Sure, they say paying for experience, frameworks, and knowledge is important right?
But if you know how to figure it out yourself with a couple of questions, why would you need a coach?
There are only very specific people who need a coach, and if you’re reading this it’s unlikely you are one
No, what you need is a search interface superior to Google, teaching you ungooglable information, based on years of marketing knowledge and experience, without spending $500 on a call just to get 10% of your questions answered
Better yet, why couldn’t you just replace your expensive “mentor” or “coach”, with something that does exactly the same thing, because it was trained to do exactly the same thing, for a tiny fraction of the price?
That’s what DPUG-AI is
DPUG AI Is For You If..
You’re low on money, but you want to get into DPU, or you want to make thousands of dollars like students in DPU
You want to jump on a call with a marketing specialist, but you can’t spend hundreds of dollars just yet
You need to make $1000 online fast using DPU, but you can’t afford the DPU Consult or the DPU High Ticket Program itself
You want to get the ball rolling on reaching $15,000/mo in your online creator business, without spending thousands of dollars initially
You’re honestly just looking for a product that doesn’t cost a fortune to get started with, that’s actually useful, and can help you make your first couple thousand dollars (this is it)
You’re looking for an innovative solution that basically nobody has invented yet, to help you make thousands of dollars, without courses, coaching, or joining a high ticket program (this is it)
............
THAT, is a narrative
None of these “here’s 3 tiny boxes on why our product is better than other product that has exactly the same 3 boxes” BS
PS:
Want to learn how to actually build a company and do this (SaaS or Not)?