How To Ethically Steal Your Competitor’s Entire Sales System: The Method I Use To Guarantee Successful Sales Campaigns
What 20 digital products, 44 clients, and two 4 figure funnels taught me
You need to stop.
Right now, you’re spending hours doing market research on your digital product
You’re dedicating all that time to finding the pain points of your market
To find their frustrations and desires
Then you need to build the sales page for your product..
And you might have zero idea how to build a landing page that makes money
And the first launch on your product will most likely bomb
Because you don’t have all the answers
You don’t have enough data
Failure is part of the process right?
This process is supposed to take a really long time, right?
Nope.
When you develop a product, the course modules need to be given to you
When you build a landing page, the structure needs to be given to you
When you market your product, the methods need to be given to you
When you launch the product, the launch strategy needs to be given to you
When you improve the product, they need to be given to you
Now I know what you’re thinking, “Ian, that’s not possible”, and you’re right..
If you stop reading this article that is
There’s a way you can find all those answers, within about 3 hours of work, instead of spending forever figuring everything out
And the best part? These methods are guaranteed to work (yes really)
And what I’m talking about, is Funnel Hacking
Let’s get started
Number 1 - Understanding A Sales Funnel
This method won’t work, if you don’t understand how a sales funnel works.
The point of a sales funnel, is to get a potential customer or client from point A - D
It’s the journey of the customer, as they are introduced to your world
Are you reading this right now? Then it means you’re in my funnel
To simplify how a funnel works, I’ll break down the funnel I’m currently using
Point A: My Content
My content, is the first experience someone has of me. They get introduced to my knowledge, my guidance, my expertise, my resources, my products, and my services
The point of my content, is to get you into my funnel
Think of my content as the door to my sales funnel
Once you consume my content, you are noticing the door
If after going through my content, you are interested in learning more..
You will open the door of my sales funnel
Point B: My Newsletter
In my newsletter, I break down complex concepts into simpler methods so you can learn and understand what I teach better.
I also go into much more detail on the methods I use, and how you can adopt them
The point of this part of my sales funnel, is to build a relationship with you as the reader, so you depend on me either for entertainment, education, or inspiration
In this article’s case, you’re most likely reading this for education
Assuming you came from a social media platform where you saw my content, you are now more invested in my teachings, my worldviews, and my life
This sets you up for the next stage
Point C: My Landing Page
In my newsletter, I promote my landing pages.
If you want to learn something in more detail, and with step by step instruction on using my methods, my landing pages are where you can find your answers
What they do, is show you a product that’s related to a problem you are experiencing
When you click on the landing page link in my newsletter, you are now at point C
Point D: Turning Readers Into Customers or Clients
After people click on the landing page link in my newsletter, they are met with a product description page
Depending on what they see on the landing page, they might buy, or they might leave
This all depends on 3 factors:
Does my product or service solve their problem
Do I have proof I’ve solved the problem before
Do they like the physical appearance of the product
Now the reader, has gone down my sales funnel
All the way from point A to E
Now of course, you can keep repeating this process over and over with the same customer but different products or services, using email automation.
If you want to learn how to do that and how you can x3 your sales from 1 customer, I teach that in my “Digital Domination Framework” here
Here’s My Funnel Simplified:
Content → Newsletter issue → Landing Page → Client or Customer Conversion
Now that you understand how a sales funnel works, you should also understand how to reverse engineer an already working one
Number 2 - Identify Your Enemies
On social media, there are different markets for different products or services
So if you’re thinking of selling something, there’s most likely someone else doing it already. If there is someone, that’s a good thing, if there is, that’s also good
If someone else is selling it, it means there’s most likely a market for it, otherwise they wouldn’t be selling it
Your job, is to find the guy selling the same type of product as you, and put them on a list
By identifying your competition, it opens up the ability to learn from them
And this is especially true if they are doing really well
If you’re selling a course on fitness, then go find a bunch of creators or online business owners who are successfully selling fitness related products
Number 3 - Reverse Engineer
Now that you have a list of people selling a similar product to yours, to more or less the same market (and successfully), you have a free ticket to funnel hack
Now you do the following:
Identify their point A
Identify their point B
Identify their Point C
Identify their point D
And Identify Point E
Remember, your competitors might have more points, so their funnel might take prospects down a shorter or longer path, so write everything down
Identifying Point A:
First you need to find their point A
How are potential customers or clients introduced to their product?
Because somewhere on social media, you will be able to find them
You cannot market a product without giving people a way to find you
Is it content creation? Is it ads? Is it affiliate marketing? Is it collaborations?
Pay close attention to their method, and write it down
Identifying Point B:
What is the first stop potential customers or clients get to after entering their funnel?
Pay close attention to their Point B, and write everything down
The two typical point Bs are Newsletters and Landing Pages
Point B is used to add potential customers and clients to a list of people who build a connection with you or your brand over time
Take notes.
What software are they using for their Point B, what delivery system are they using, how are they nurturing their relationship with potential customers or clients etc.
Write every important detail down
Identifying Point C:
Point C is usually the landing page or sales page, but it can differ
I will go over what you need to do if point C is not one of those 2
When you visit their landing page, you need to to take notes
How did you get there?
What does the structure of their landing page look like
How much social proof do they have
What do you know you can do better
Writing down all this information, will help you out in the final step
Analysing Point D:
Point D is usually the payment gateway
Again, Take Notes:
What software are they using
What does their pricing look like
What happens when you leave the page
Are there any popups?
Do they have any upsells?
Analysing Point E:
Point E is the product or service your competitor is offering
If you can buy it, do so, if you can pay for their service, do so
Write down every single piece of information that breaks down the content of their digital product, or the onboarding process of their clients
How many course modules, what names do they have, what did you get by signing up, what did their client portal look like (dashboard for clients), how did they add you to their community, how many members do they have, how often do they get new ones
Etc. etc. etc.
Take note of every single piece of relevant information they have
These are all important points to take into consideration when reverse engineering
Number 4 - Emulating Your Enemies
By now you should have taken notes on every point their potential customers or clients go through, and you have an entry level understanding of funnels
Now what you’re going to do, is put it all together
IMPORTANT: You are not going to copy their funnel or process
What you will do instead, is emulate it, you can learn how to be an emulator here
But for this specific situation, I will show you how you’re going to emulate
Take a look at their point A, and look at all the notes you made
Now you need to setup your own point A
If you’re reading this on the internet, it means you most likely already have an online presence
This means you already have a point A
For nicheless content inspiration you can get my free course here
Now go look at their point B, and look at the notes you made about their point B
Most of the time, your point B will be a delivery system, or it will go directly to the sales page or landing page
Now you need to emulate.
Take parts of their Point B that works, and fill in the blanks with your own knowledge and expertise. Your points should not clone, but emulate
Take the structure of their landing page, but change the text content (copy)
If its a newsletter, steal their 3 day welcome sequence, but write your own emails
Now go look at their point C, and look at the notes you made
Take all the relevant information, and create something of your own
Use their methods, but combine them with your knowledge and skills
Steal the sections on their sales page, but fill in content with your story
Steal their way of showing social proof, but use your own social proof formula
Improve on things they did, that you know you can make more efficient or more customer friendly
Now go look at their Point D
Point D is usually a payment gateway, so you won’t really need to worry about copying anything here
If they are using a payment gateway, and they are getting a lot of customers, its safe to say you can use the same gateway
But pay attention to if they are upselling or crosselling complimentary or better products
Turn the success of your enemies, into done for your market research and methods
Now go to point E
This part is usually the product or service itself
Steal their content interface, but change the content of the course
Steal their client onboarding process, but add your own communication process to it
Use a unique marketing method for your product or service, as long as it’s based on knowledge you have
Become an emulator
By now, you should have an entire funnel setup, built based on your skillset and knowledge, and your product or service should be unique, but still contain methods used by successful online businessman
Why combine their methods with yours? Because they did the heavy lifting for you
Now you don’t have to worry about your product performing well, because it was based on already successful products or services
And remember, you didn’t clone their product or service, you learned what they were doing well, took note of what they could improve on, then created your own
When I developed “The Digital Domination Framework”, I emulated 2 guys
And one of them was Virgil Brewster
Virgil build an entire business around courses, so I know what he’s doing works
But Virgil is still human, so he can also make mistakes
So here’s how I emulated him:
How I Emulated My Enemies
Number 1 - I looked at his course content, and created my own Notion interface from scratch, while taking inspiration from his course content
Number 2 - I identified that his marketing method for selling his products and services, are using his newsletter, and his audience.
So I learned from that, but decided to go big affiliate marketing, since I have a small audience.
Using the knowledge I had built up over the last 2+ years, I knew that the last 2 affiliates I worked with, helped me pull in $2000 in revenue
So by I emulated Virgil by also marketing through my newsletter, but aiming to let an affiliate network do the heavy lifting for me, since I have a small audience
Number 3 - Instead of looking at Virgil’s landing page, I used the sales page formula from my swipe file that one of my mentors used a while back, to build my sales page instead, you can grab mine that did $30,000 in revenue here
Number 4 - The product’s development itself, was all me.
I put together all the knowledge I had about product development, and selling product development, and I created “The Digital Domination Framework”
This is how you do 80% of the market research for your new product or service, within a few hours, instead of spending weeks figuring stuff out..
While being unsure if it’s even going to work on launch
When you’re ready to level up, here’s how I can help you:
Number 1 - Join the “7 day Successful Digital Product Launch Challenge” - FREE
Successfully launch your digital product in 7 days
Instructions on making sales without followers
Step by step instructions for every day
Number 2 - My “Full Scale Website Builder Course” - FREE
Get step by step instruction on building your own website with my video course.
Learn how to build a website to sell your products or services in just 2.5 hours
Without writing a single line of code
Number 3 - My “Notion Course Creation Template” - PAID
Get a built for you interface to host your online course. Perfect for customers and students to enrol in.
No fancy databases or complicated software. Just copy & paste all your links, images, tutorials, text, and BOOM! - Fully built out online course in minutes
Number 4 - My “Digital Domination Framework” - WIP
Learn how to build your digital product with a roadmap in 30 days, without paying for expensive software, including how to make sales with zero followers
Includes 17 lessons, video tutorials, resources, my course creation template, my digital product sales CRM, and 2+ years of expertise